001 JORO: FEELS LIKE HOME
001.1 Branding
001.2 Art Direction
001.3 Print Design
001.4 Website
OVERVIEW
JORO जोड़ो (meaning “to connect” in Punjabi) is a premium, family-led lifestyle brand rooted in Indian culture, craft and storytelling.
jorohome.com
BACK
Joro’s launch campaign, Feels like Home introduced the brand through an exploration of home as a place of comfort, culture and connection.
Blending references from contemporary fashion with traditional Indian culture, we created a campaign that celebrated Indian textile design as part of modern living.
CREDITS
Steven Sion (Creative Director) Liv Jank (Photographer) Lee-Anne Willoux (Hair stylist) Medhini Kar (Stylist) Serene Khan (Set stylist) Jacinta (Hair and make up) Sunayah Arshad (Creative Producer)
